Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content NewFronts, are equal parts sales pitch and festival. This year, they are also something else: crowded. Thirty-three companies are holding

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Microsoft To Launch Bing Ads In Australia And New Zealand

Microsoft last week announced that they’re going to launch Bing Ads (formerly Microsoft adCenter and MSN adCenter) in Australia and New Zealand. Microsoft is forming a joint venture with Mi9 to bring Bing Ads ads to these two countries. Microsoft has already launched Bing Ads in 20+ markets according to their official blog post and now their latest expansion is

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A Search Marketer’s Guide To Google Display Advertising

Display advertising lets you: Create all types of ads – text, image, interactive and video ads; Place those ads on websites that are relevant to what you’re selling; Show those ads to the people that are likely to be most interested; Manage and track your budget, campaigns and results as you go. A Search Marketer’s Guide To Google Display Advertising, Part 1 A Search

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5 Ways To Protect Your Brand With Paid Search

[5 Ways To Protect Your Brand With Paid Search] When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn’t just a one trick pony! Here are five ways to leverage

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